“The next release should only include the features that matter. This is the shift from features to experience. It is usually a competitor that releases this version. They figure out what matters and release a cheaper version with less features but a better experience.”—LukeW | UX Immersion: Great Time to Be Designer
“The 6 Flags experience is about going on rides –there are 48 on the map of the 6 Flags amusement park. Disney does not explicitly call out all their rides on their map. Why? Six flags thinks in terms of activities. Disney thinks through the gaps in between the activities -the total experience. This costs more money, requires more training, and takes more time but it creates an overall experience.”—LukeW | UX Immersion: Great Time to Be Designer
“Thus, it is the style of the climb, not the attainment of the summit, which is the measure of personal success. Traditionally stated, each of us must consider whether the end is more important than the means. Given the vital importance of style, we suggest that the keynote is simplicity. The fewer gadgets between the climber and the climb, the greater the chance to attain the desired communication with oneself — and nature.”—Patagonia Company Information: Clean Climbing our Roots by Yvon Chouinard & Tom Frost
“At Fog Creek, we have our lunch catered every day. The cost of this to the company is $15.75 per person per day. Not counting drinks and snacks, this amounts to an extra $4,000 per year per employee. So why wouldn’t we just pay people $4,000 a year more? If they want to be frugal, they can buy that $5 soup and pocket the difference. Well, first off, since lunch is a catered on-site meeting, the cost of that lunch is 100% deductible as a business expense. If you worked here, it’d cost the company $16 to give you $10 to go buy your own mediocre udon noodles. (Don’t take any taxability or corporate expense stuff here too seriously; I’m not an accountant or lawyer.) Second, Fog Creek’s free lunch is much more because of how it fits with the rest of our workspace and culture. Free lunch is nothing new. Google and other big tech companies have been giving their employees breakfast and lunch (and sometimes dinner). Free lunch has been around for more than a decade because it works for attracting and retaining top talent. (Or, rather, people think it works.) Now, the food at Google, and the people who make it, are awesome. The food at Fog Creek is good, but nowhere approaching what Google does. We don’t have Sam, the sushi chef, doing hand-rolls to order. We don’t do miso black cod, lamb shanks, or osso buco. We don’t have a raw vegan station with selections so delicious they attract the most dedicated carnivores. Here’s what we have at Fog Creek instead: no meetings. For us, lunch is our only recurring meeting. The only standing interruption in the day/week of a developer here.”—
The problem with "Fail early, fail often" self-help mantra is that no one really follows up on it. They don’t tell you why something failed and what they learned from it. They always seem too busy to move on to the next punch line in slide #2 or get you to share the link on facebook.
“Scent branding is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and matching these with a fragrance that amplifies these branding aspects.”—
We’re now finally within reach of clients asking “Can you make our smell bigger?”
“Negotiating mostly on his own, Mr. Zuckerberg had fielded Mr. Systrom’s opening number, $2 billion, and whittled it down over several meetings at Mr. Zuckerberg’s $7 million 5-bedroom home in Palo Alto. Later that Sunday, the two 20-somethings would agree on a sale valued at $1 billion.”—
If you look really carefully, you will notice that there are some words among all the numbers in this sentence.
“The way we traditionally think about design is like alchemy: making gold out of nothing. Instead it’s more like prospecting for gold. Some people are better at surveying the landscape and finding where gold can be. But you also need to be able to mine it and refine it. Finding gold is not enough.”—LukeW | UX London: Long Nose of Innovation
You’ve got opinions, right? Because at this moment, we really want to hear them. We just unfurled the shortlists for the 2012 Vimeo Festival + Awards, and public voting is officially open! We kindly exhort you to watch a gaggle of great videos and help us figure out which are the greatest. It’s…
“[S]ome of the great aggregators, Huffington among them, seem to be experiencing a back-to-the-future epiphany," Keller wrote. "They seem to have realized that if everybody is an aggregator, nobody will be left to make real stuff to aggregate.”—"Too Amazing To Turn Down" | American Journalism Review
“Nielsen is confusing device context with user intent. All that we can really know about mobile users is that they’re on a small screen, and we can’t divine user intent from that. Just because I’m on a small screen doesn’t mean I’m interested in less content or want to do less.”—
Sure but at the same time I think Josh Clark is confusing interest with expectation, and content with functionality. Most people are too quick to equate ‘full-featured’ with ‘more value’. Doing ‘more’ on mobile isn’t a wrong direction but neither is doing better, easier, quicker and it’s a mistake to think that these value-add’s require feature or experience parity.