“Autonomous Sensory Meridian Response (ASMR) is a physical sensation characterized by a pleasurable tingling that typically begins in the head and scalp, and often moves down the spine and through the limbs. Most ASMR episodes begin by an external or internal trigger, and are so divided for classification. Type A episodes are elicited by the experiencer using no external stimuli, and are typically achieved by specific thought patterns unique to the individual. Type B episodes are triggered involuntarily by an external trigger, via one or more senses, and may also involve specific thought patterns associated with the triggering event. Both types of triggers vary between individuals, but many are common to a large portion of ASMR enjoyers.”—ASMR Research & Support
“Their kids are raised for six-figure incomes and ecological sustainability. They get taken to Ben and Jerry’s because even their ice cream should have a moral conscience. I once joked that Ben and Jerry’s should make a pacifist toothpaste: it doesn’t kill germs, it just asks them to leave. They also get taken to socially enlightened grocery stores like Whole Foods or Trader Joe’s, where all the cashiers look like they are on loan from Amnesty International, and they buy them these obscure organic snacks made from sea weed, which are for kids who come home and say, “Mom, mom. I want a snack that will help prevent colorectal cancer.””—Keynote Address by David Brooks | Commencement 2011 | Brandeis University is one of the best I’ve read in a while.
“On average, accordion style checkouts scored 19.2% better in the checkout usability benchmark compared to their traditional counterparts. However, the 14 accordion style checkouts in the benchmark still spanned the entire range from absolute top (American Eagle Outfitters, rank 7) to absolute bottom (Talbots, rank 94), so clearly it isn’t a sure-fire shortcut to good usability.”—
Like everything else, it comes down to context, expectation, perception and execution. All UX work is a zero sum balance act game.