November 17, 2011
Y’all ready for this?

Y’all ready for this?

The old logo, with the AOL running man, certainly had to go in order to break ties with the original AOL that no one wants to be associated with. There was nothing really wrong with it, other than its AOLness. The new logo is a radical change and it’s one of the few redesigns that I’m undecided about whether I like or not. I’ll start with the easy, what I don’t like: as a lowercase wordmark, the product becomes “aim” instead of the acronym “AIM”, which is how people know it and I don’t see a reason why it should be read as “aim” since there is nothing aim-able about instant messaging. I also don’t like that it is similar to Vimeo (via Ready. Aim. Chat! - Brand New)

The old logo, with the AOL running man, certainly had to go in order to break ties with the original AOL that no one wants to be associated with. There was nothing really wrong with it, other than its AOLness. The new logo is a radical change and it’s one of the few redesigns that I’m undecided about whether I like or not. I’ll start with the easy, what I don’t like: as a lowercase wordmark, the product becomes “aim” instead of the acronym “AIM”, which is how people know it and I don’t see a reason why it should be read as “aim” since there is nothing aim-able about instant messaging. I also don’t like that it is similar to Vimeo

(via Ready. Aim. Chat! - Brand New)

November 16, 2011

5,000 things? Man, what an amateur.

November 15, 2011
Why thank you Amazon’s “Inspired by Your Browsing History” algorithm.

Why thank you Amazon’s “Inspired by Your Browsing History” algorithm.