“ only thirty nine percent of participants looking for specific content searched for keywords first. The rest did what the researchers called “orienteering”, or reaching target content through a series of small steps that brought them increasingly closer to it […] When participants used search to find their target content, twenty percent continued looking after they had found it. When participants used browsing and not search to find their target content, sixty-two percent kept looking around the site after they found their content. During their session, the latter group ended up seeing almost ten times more site content than the first group!
soxiam
"Boards don't hit back"
July 5, 2011
“ We often make product decisions based on strategic alignment, partner requests or even legal advice — the end user doesn’t care. We simply have to admit that Apple is nailing this and it is one of the reasons they have people lining up overnight at stores around the world, and products sold out for months. These people aren’t hypnotized zombies, they simply love beautifully designed products that are user centric and work how they are supposed to work.
“ Brand metaphors work best when the source is radically different from the target. When they’re too close, the viewer’s brain isn’t sure whether to handle the comparison literally or figuratively. A wide difference between the source and target also increases the likelihood the experience generated from the brand metaphor will be unique and memorable compared to what’s already available in the marketplace.
July 4, 2011
July 3, 2011
Plan your killing events with Calendar
7 months ago