July 11, 2011
“ He pointed out Apple’s headquarters, then Hewlett-Packard and a number of other big tech companies,” the individual explained. “Then he pointed to Facebook and said that it would eventually be bigger than all of the companies he had just mentioned, and that if I joined the company, I could be a part of it all.

Take note employers. Please woo me with how much you believe bigger is always better.

A Walk in the Woods with Mark Zuckerberg - NYTimes.com

“ Most companies would love to have rabid fanatic customers like Apple, Harley, or Starbucks, but don’t realize how expensive those customers are. They generate more customer service calls. They demand more features. Their expectations are sky-high … and they don’t hesitate to spread the word if you let them down. In some cases, their presence may even “scare off” more mainstream and lower-maintenance customers.
» Your Best Customers Probably Aren’t The Experience is the Product
July 10, 2011