April 18, 2007
There is no feeling worse than the one of being used. It brings forth thoughts of betrayal, and even retribution – certainly not the sentiments we want to evoke if the aim is to stay in business. Online shoppers routinely feel such emotions after visiting web sites to make purchases. Shoppers often find that information is outdated, irrelevant or difficult to locate. According to experts, up to 70% of shoppers to abandon their carts before completing the purchase.