April 24, 2007
The Flickr team spent a lot of time greeting every user that came to the site, offering them help on how to get engaged with the rest of the community. Through this, they discovered that online community-building is just like being the host of the party - if guests come to a party, and they don’t know anyone, and no one shows up to take their coats and introduce them around, they’ll leave. These social networking skills are essential practices to bake into community management.