April 30, 2007
This data-centric approach may sound painfully obvious, but consider that at 1024×768 (the most common resolution on the web), only about 30% of Yahoo! Mail’s inbox screen is devoted to your mail. The remaining 70% is not, as you might expect, all devoted to advertising. In fact, ads only account for about 10% of the screen real estate, and the remaining 60% is consumed by navigation, dead space and administrative debris.