“ People familiar with a request-for-proposal sent out by AOL said the company is looking to refresh its image and get the word out on “why people should care about AOL again” noting that consumers don’t know “what we’re up to today” or “what value we deliver.
AOL Seeks Agency to Get Consumers to ‘Care About AOL Again’ | Agency News - Advertising Age
Let me save you the suspense and just tell you what consumers really care about… that’s right, a new brand campaign.
3 months ago