an excerpt from my email
i don’t remember what they call this. the first time i’ve read about it was on YUI blog. it’s an ajax call to ping the server and load once user scrolls past certain arbitrary point ‘below the fold’. the first time i’ve seen this being used was on the apple store website - where they only load first batch of product images and skip the rest until you scroll down the page. today i saw this technique being used again on molecular’s company blog. although the technique is the same, the experience felt different this time. it felt like “hmm… this kind of make sense in this context”. it also felt more like an user experience technique rather than save-the-bandwidth technique. and it made me think something like this might be an interesting alternative to traditional pagination approach on certain applications - like tumblr.
anyway… thought you guys might find it interesting.
http://molecularvoices.molecular.com/
sox
