March 24, 2008
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.

Saul Bass - Wikipedia, the free encyclopedia

if he was alive, i have no doubt there would be a religion around his web design.