“ You do not do exclusives with anybody. Yes, we would love to partner with Scripps, but, yes, we love to partner with Microsoft and Google and Yahoo. I think we have partnerships with everybody. Our content has to be everywhere. Probably the greatest example of that is the SI Swimsuit issue. Rafat: I got a lot of e-mails from your PR team on that one. Ann: It is the most profitable single issue of any magazine probably in the world, I bet. Seventy million people saw it, 500 million hits on the site section last year. It is going to be bigger this year because we could see the first month traffic this year was almost double what we did last year. It was four of the top 10 downloads in iTunes. There is a VOD on Time Warner cable. TNT had a swimsuit show, I mean it is a phenomenon. They have basically taken an asset that is 40 years old, and it is acting like a young growing asset now. It is growing 17 percent a year.
soxiam
"Boards don't hit back"
June 7, 2007
