By “substance,” she means quantifiable evidence of craftsmanship. True, Fallon’s ads lay it on thick—talk of “red-blooded luxury” and “derivative of nothing”—but it knows buyers won’t care that Alicia Keys, Justin Bieber, Jewel, and Gisele all love their Caddies. They care that the Black Diamond Edition of the CTS-V Coupe, the car we’re in now, destroyed the BMW M5 at Germany’s Nuerburgring racetrack.
"Boards don't hit back"
January 14, 2013