Yet the survey showed that the advertising industry is not taking advantage of new media/CGM. One reason may be hesitation to give the consumer more control. Only 22% said they were “very willing” to allow consumers more control. Others said it could harm their businesses and there is no clear return on investment. Fools. They still don’t see that we are in control.
soxiam
"Boards don't hit back"
June 25, 2007