If anything, turning ourselves into miniature entrepreneurs only allows commercial values to infiltrate spaces that were previously free of them. All of a sudden, people I thought were my friends are trying to sell me shit. In any case, the rhetoric of authenticity is just a more insidious form of commercialism. David Foster Wallace saw this long before there was a Web: how, in an age when everybody’s hip to the pitch, the pitch simply disguises itself as an anti-pitch. Authenticity my ass; the pitch abides.
"Boards don't hit back"
February 8, 2013