“ In many ways, a subscription to your mailing list is a contract. The user entrusts you with their personal contact details, in return for something of value. They will tolerate some degree of departure from that topic to hear your sales message, but it is easy to take things too far. What they will not tolerate is continually being pressured into following the same call to action.
soxiam
"Boards don't hit back"
February 13, 2013
