It turns out there was another app that shared a similar vision called Burbn. They were building yet another check-in type service loaded with every feature but the kitchen sink. But early user feedback, coupled with a desire to avoid the check-in battle shitshow already in progress, led them to drop everything to focus on one simple feature: Photos. They made the act of taking and sharing photos (many of which just happened to be location-tagged) fast, simple and fun. They made their own rules. They called it Instagram.
"Boards don't hit back"
February 25, 2013