Laskey introduces an experiment he ran with his team at Opower. People received one of three different messages on their doors about why they should try to save energy: You can save $54 this month. You can save the planet. Or you can be a good citizen Which one won? None. No one message showed a marked difference. So Opower added a fourth message: Your neighbors are doing better than you. That one worked.
"Boards don't hit back"
February 28, 2013