“ Online video-advertising rates continue to fall. Prices for ads on top-tier sites last year were down by 10% to 15% from 2011 […] Consequently, the amount of online space available for ads—the inventory—is exploding. Of the 39 billion content videos viewed on the Web in December, about 23% carried video ads, up from just 14% a year earlier
If Media’s Future Is Online, Where Are the Profits? - WSJ.com
Take these two trends and tell me where you think this is headed.
3 months ago