“ Leah Spalding, ad research manager for Google, tells Mediaweek that the search giant plans to use biometrics—which can involve attaching sensors on testers’ heads, pupil dilation and skin response and is typically used to test individuals for conditions like Attention Deficit Disorder— to go beyond click-through rates as a way to determine the value of its InVideo Ads, which are served on YouTube.
Google’s New Trick For Getting People To Sit Through Its Video Ads? Biometrics | paidContent.org
quite possibly THE saddest quote ever made about anything in the history of monetization.
3 years ago