He was basically like ‘When are we gonna put the crayons away and do real work?’ [laughter] And I was like, ‘Yeah I don’t think it’s gonna work out for you here.’ Because I kind of knew at that moment, that was sort of just the wrong way to think about product experience. Yeah, we care. We care about the de-bossing and embossing, the matte, the shiny, all of the different iterations of black and how they interplay when you do black-on-black. And it was important to us that we were sweating that detail for the experience. We weren’t doing it because it was fun. It’s not fun. I mean it’s fun when you get to a great outcome, but it’s work.
"Boards don't hit back"
October 1, 2013