sox is my name. ux is my game. i also work, ride, shutter and record. you can reach me at soxiam at gmail dot com.Tumblr (3.0; @soxiam)http://soxiam.com/<img src="http://24.media.tumblr.com/tumblr_kz5fbdCvON1qz4axuo1_500.png"/><br/><br/>http://soxiam.com/post/442470606http://soxiam.com/post/442470606Thu, 11 Mar 2010 22:06:49 -0500<a href="http://en.wikipedia.org/wiki/The_Paradox_of_Choice">The Paradox of Choice: Why More Is Less - Wikipedia, the free encyclopedia</a>http://soxiam.com/post/440406920http://soxiam.com/post/440406920Wed, 10 Mar 2010 22:55:07 -0500<img src="http://24.media.tumblr.com/tumblr_kz3hxikpaK1qz4axuo1_500.png"/><br/><br/><p>Project “Aurelia”</p>http://soxiam.com/post/440173629http://soxiam.com/post/440173629Wed, 10 Mar 2010 21:08:06 -0500<img src="http://29.media.tumblr.com/tumblr_kz2njgicIT1qz4axuo1_500.jpg"/><br/><br/><p>if you saw two guys named sox and hooter, which one would you think worshiped owls most? i’d say hooter, wouldn’t you? you’d be wrong though. it’s sox.</p>http://soxiam.com/post/439106677http://soxiam.com/post/439106677Wed, 10 Mar 2010 10:11:40 -0500<object width="400" height="336"><param name="movie" value="http://www.youtube.com/v/YtGSXMuWMR4&rel=0&egm=0&showinfo=0&fs=1"></param><param name="wmode" value="transparent"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/YtGSXMuWMR4&rel=0&egm=0&showinfo=0&fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"></embed></object><br/><br/><p><a href="http://www.youtube.com/watch?v=YtGSXMuWMR4&feature=player_embedded">Charlie Brooker - How To Report The News</a></p>http://soxiam.com/post/439080576http://soxiam.com/post/439080576Wed, 10 Mar 2010 09:52:47 -0500<embed type="application/x-shockwave-flash" src="http://soxiam.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/437916837/tumblr_kz1lbvhDJO1qz4axu&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/><p><i>“rivers”</i> - rain</p>http://soxiam.com/post/437916837http://soxiam.com/post/437916837Tue, 09 Mar 2010 20:26:19 -0500<img src="http://26.media.tumblr.com/tumblr_kz0svbq11k1qz577eo1_500.png"/><br/><br/><p><span> </span></p> <p><span>via <a href="http://log.andrewpile.com/post/436945909/check-out-how-youtube-hijacks-this-vimeo-email-in">pile</a></span></p> <p><i><b>“Don’t be evil.”</b> Googlers generally apply those words to how we serve our users. But “Don’t be evil” is much more than that. Yes, it’s about providing our users <b>unbiased access to information</b>, focusing on their needs and giving them the best products and services that we can. But it’s also about doing the right thing more generally — <b>following the law, acting honorably and treating each other with respect</b>.</i></p> <p><i>The Google Code of Conduct is one of the ways <b>we put “Don’t be evil” into practice</b>. It’s built around the recognition that everything we do in connection with our work at Google will be, and should be, <b>measured against the highest possible standards of ethical business conduct</b>. <b>We set the bar that high</b> for practical as well as aspirational reasons: Our commitment to the highest standards helps us hire great people, who then build great products, which in turn attract loyal users. <b>Trust and mutual respect among employees and users are the foundation of our success, and they are something we need to earn every day</b>.</i></p> <p>- <a href="http://investor.google.com/conduct.html">google code of conduct</a></p> <p><span><br/></span></p>http://soxiam.com/post/437356314http://soxiam.com/post/437356314Tue, 09 Mar 2010 15:20:00 -0500<img src="http://24.media.tumblr.com/tumblr_kyzu9qFjtM1qz4axuo1_500.jpg"/><br/><br/><p><a href="http://www.panic.com/blog/2010/03/the-panic-status-board/">Panic Blog » The Panic Status Board</a></p> <p>via <a href="http://log.andrewpile.com/">pile</a></p>http://soxiam.com/post/435898942http://soxiam.com/post/435898942Mon, 08 Mar 2010 21:44:13 -0500<img src="http://29.media.tumblr.com/tumblr_kyz87c6JeI1qz4axuo1_500.jpg"/><br/><br/><p>if you look really closely there’s some tits on this shampoo ad. you really have to look though.</p>http://soxiam.com/post/435043435http://soxiam.com/post/435043435Mon, 08 Mar 2010 13:47:35 -0500http://soxiam.com/post/433736795http://soxiam.com/post/433736795Sun, 07 Mar 2010 21:54:13 -0500<embed type="application/x-shockwave-flash" src="http://soxiam.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/431014889/tumblr_kyvtor7WgG1qz4axu&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/><p><i>“maybe”</i> - janis joplin</p>http://soxiam.com/post/431014889http://soxiam.com/post/431014889Sat, 06 Mar 2010 17:41:15 -0500<p>i am still at least 2 weeks out from walking like a normal person with two legs or even starting to think about clipping them into pedals. the dirt encrusted glacier is finally starting to recede  so i can see my neighbors’ kids playing on the yard over the recently erected mount yonkers. my shiny new custom frame i’ve been waiting 5 months for has been built up with even shinier parts and patiently waiting for me to devirginize her in the dark, damp storage room. my courageous cat once again tries to approach me but stops cold and turns around in disgust once he gets a whiff of my leg with enough tiger balm to kill a small tiger. the mercury reaches 55 in new york and the sun is beating down like it never forgot how to do its damn job. the crystal treble of an ice cream truck song is cutting so sharply right through the laziness of saturday afternoon’s vacuum where it’s too late for snow blowers and too early for lawn mowers. there’s vigor and life spouting up all round my block i can almost hear it like the insects eating through dead tree limbs. the flowers around a tombstone are always the brightest.</p>http://soxiam.com/post/430980027http://soxiam.com/post/430980027Sat, 06 Mar 2010 17:18:00 -0500<embed type="application/x-shockwave-flash" src="http://soxiam.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/429087742/tumblr_kyu2h1tYVA1qz4axu&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/><p><i>“oh! carol”</i> - neil sedaka</p>http://soxiam.com/post/429087742http://soxiam.com/post/429087742Fri, 05 Mar 2010 18:55:49 -0500sox: just had a small ux breakthrough<br /> kevin: whats that<br /> sox: the advanced search will be a scatter plot graph with 25 different axis. real time results update as you mouse over the graph.<br /> kevin: donehttp://soxiam.com/post/428962690http://soxiam.com/post/428962690Fri, 05 Mar 2010 17:35:01 -0500<embed type="application/x-shockwave-flash" src="http://soxiam.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/427263142/tumblr_kyscalQrDW1qz4axu&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/><p><i>“cuastic acrostic”</i> - fugazi</p>http://soxiam.com/post/427263142http://soxiam.com/post/427263142Thu, 04 Mar 2010 20:32:45 -0500<img src="http://30.media.tumblr.com/tumblr_kysbgf4hgA1qz4axuo1_500.jpg"/><br/><br/><p><a href="http://roborobo.tumblr.com/">sean</a>. he kills 99.9% of hipsters on contact.</p>http://soxiam.com/post/427228903http://soxiam.com/post/427228903Thu, 04 Mar 2010 20:14:39 -0500<img src="http://30.media.tumblr.com/tumblr_kyqhmwSRXM1qz4axuo1_400.png"/><br/><br/><p>GPOYW</p>http://soxiam.com/post/425202345http://soxiam.com/post/425202345Wed, 03 Mar 2010 20:32:53 -0500<img src="http://30.media.tumblr.com/tumblr_kyormusmnF1qz4axuo1_500.jpg"/><br/><br/><p><a href="http://vimeo.com/stats">this one</a> took a little while to ship but we wanted to get it right. it went through more aggressive rounds of ideation, reiteration, rejection, reinterpretation and physical retaliation involving more team members than perhaps anything we ever undertook. it’s also one of those projects that could’ve easily devolved into yet another featuritis-stricken craptimization exercise if we didn’t abide by the 3-axis of vimeo ux: simple, easy and fun. i want to thank all the members and beta testers who contributed to the making of “project unicorn”. i hope you will enjoy.</p>http://soxiam.com/post/423323818http://soxiam.com/post/423323818Tue, 02 Mar 2010 22:13:41 -0500<img src="http://29.media.tumblr.com/tumblr_kyonzpC9Nu1qz4axuo1_500.jpg"/><br/><br/><p><i>i get this email every day: “fire the asian guy</i>” - steve</p>http://soxiam.com/post/423153797http://soxiam.com/post/423153797Tue, 02 Mar 2010 20:55:01 -0500<img src="http://27.media.tumblr.com/tumblr_kyonxwHnnN1qz4axuo1_500.jpg"/><br/><br/><p><a href="http://www.flickr.com/photos/soxiam/4402943484/in/photostream/">craig</a> the new guy. no one speaks to him yet. it’s just common sense.</p>http://soxiam.com/post/423151416http://soxiam.com/post/423151416Tue, 02 Mar 2010 20:53:56 -0500